Wednesday, July 23, 2014

Sensation



Sensation:

The New Science Of Physical Intelligence

By Thalma Lobel

Published by Atria Books, 29 April 2014



Why people do the things they do is always interesting. Psychologists are constantly discovering new things, but comparatively few of them filter down to the general populace, most remaining the preserve of those who read learned journals.

This book goes way beyond fascinating and delves into the realms of the truly amazing, citing and clearly explaining the studies which show that our physical sensations at any given time - colour, scent, sound, lighting, temperature, weight, light and darkness - all have a role to play in determining our actions and judgments, whether we have any inking of it or not.

 Why are people more like to cheat at tests or be deceitful in a dimly lit room compared to when in a brightly lit room? Why can wearing sunglasses adversely affect our moral behaviour?  Why are people wearing dark coloured uniforms perceived as more harsh and aggressive than those wearing white uniforms? How can major elections be influenced depending on the clothes and colours candidates wear? Why does holding a warm or hot drink make you perceive those around you as nice, kind and trustworthy people?

Some truly remarkable results have been obtained from psychological studies over the decades, and in this absorbing book, Dr Lobel gives clear explanations of the likely causes and shows that the way we behave can be profoundly affected by things to which we may not ever have previously given any consideration at all. Definitely a keeper!


Share with friends using the share button below.

No comments: